Caption: An animation of a sinusoidal wave propagating to the right at an unspecified phase velocity.
Features:
For the cognoscenti, the wave could have the formula
Let's assume the observer (i.e., the blue dot) as shown is at rest in the medium reference frame (which is an inertial frame), and thus the phase velocity is relative to the medium.
The phase velocity (without qualification) is set just by the properties of the medium.
If one qualifies phase velocity by saying the phase velocity relative to the an observer moving relative to the medium in the direction of wave propagation, then that phase velocity also depends on the observer's velocity in the the direction of wave propagation.
For reference note:
Plow in Run away from Run transversely blueshift redshift no shift classically f_obs > f_medium f_obs < f_medium f_obs = f_medium
Note that in astro jargon a blueshift is often considered a NEGATIVE redshift.
The observed frequency for moving in direction of the waves can go to zero if the observer is moving at the medium phase velocity. It can even be NEGATIVE if the observer is plowing into the waves from their back ends. However, we seldom think of frequency as being NEGATIVE.
There is NO Doppler effect for transverse motion: i.e., motion perpendicular to the line-of-sight.
The relativistic Doppler effect for electromagnetic radiation (EMR) does have a transverse Doppler effect, but it's usually very small and NOT detectable.