The Pleiades stars
themselves have a bluish glow around them because their
light is being reflected from clouds of interstellar dust.
Such reflecting clouds are called
reflection nebulae.
The interstellar dust preferentially scatters
blue light.
The bluish glow is actually rather faint and a long exposure and/or high sensitivity was needed to bring it out.
This, of course, means that the brightest stars get overexposed.